Tom Morford is the Digital Content Director at Rodman Media, where he leads content and audience strategy across the company's portfolio of B2B manufacturing and packaging brands. He graduated from Monmouth University in 2016 with a degree in Communications, concentrating in PR & Journalism, and got his start as a contributing writer for New Jersey Tech Weekly, covering the state's technology, startup and cryptocurrency scene. He has extensive experience building SEO/AEO, paid-search, and content marketing strategies. He also ran social strategy for TEDxAsburyPark for three years, turning ticket sales and audience growth into a numbers-driven campaign. Lacrosse has been a central part of Tom's life (playing, coaching and writing about it) and he still can't pass up a good SEO audit.